Cemex Colombia has appointed Juana María Serna as Commercial Vice President. She previously worked as the Vice President for Strategic Planning for Cemex Colombia & Peru and the VP for Builders and Urbanization Solutions for Cemex Colombia from late 2020. Earlier in her career she worked for Cemex Group in Mexico, becoming Global Customer Experience Director in 2018. She started working for Cemex in Colombia in 2007. Serna holds an undergraduate degree in Architecture and a Master of Business Administration from the Universidad de Los Andes in Bogotá.