American Fiber Cement Corporation (AFCC) has announced a rebrand to American Fiber Cement. Besides the name change, the producer’s new branding will consist of a new logo and brand position, and a website redesign. Additionally, the company’s range of former Cembrit brand fibre cement products will be rebranded to include the AFC name. General manager
Heidelberg Materials’ subsidiaries HeidelbergCement Hispania, Cementos Rezola and Hanson have rebranded as Heidelberg Materials. HeidelbergCement Hispania used the Hanson brand for the production and sale of concrete and aggregates. Cementos Rezola (also known as FYM) was used for the manufacture and sale of cement. The marketing exercise follows the change in name of parent company
Cemex has launched its latest packaging design for its Vertua reduced-CO2 product range at the Low Carbon World exhibition in Paris, France. The new design incorporates products’ scores across five ‘sustainability attributes:’ emissions reduction, energy efficiency, conservation of water, recycled content and design optimisation. Cemex will now deploy the design across Europe by June 2023.