The Portland Cement Association (PCA) is currently considering changing its name as part of a wider rebranding exercise. As the PCA’s president and CEO Mike Ireland puts it, “Portland cement no longer adequately represents the products PCA member companies manufacture, as they increasingly produce blended cements in today’s environmentally conscious marketplace.” The exercise opens up
Sanghi Industries has received shareholder approval to supply its cement and clinker to ACC and Ambuja Cements. Additionally, Sanghi Industries will begin to purchase of coal from fellow Adani Group subsidiary Adani Enterprises, according to the Economic Times newspaper. Under the new arrangements, ACC and Ambuja Cements will sell Sanghi Industries’ cement and clinker under
Refractories supplier Calderys has announced the launch of its new brand platform following its integration of HWI (formerly HarbisonWalker International) earlier in 2023. The platform is comprised of four values, reflecting the personality of Calderys’ company culture, namely accountability, authenticity, multiculturalism and tenacity. Chief people officer Melissa Bihary and global vice president communications Aurélie de
China Resources Cement (CRC) has rebranded to China Resources Building Materials Technology (CRBMT). The producer says that this reflects its business positioning and development strategy, and marks the launch of its transformation into a building materials group around its existing cement business.
Cemex said that it has successfully implemented labelling showing the environmental impacts of all of its main products across its ‘most important markets.’ Depending on prevailing practices in each market, products’ packaging either displays an Environmental Product Declaration (EPD) or Cemex’s own third-party validated CERO2 designation. General director Fernando González Olivieri said “We are committed to
American Fiber Cement Corporation (AFCC) has announced a rebrand to American Fiber Cement. Besides the name change, the producer’s new branding will consist of a new logo and brand position, and a website redesign. Additionally, the company’s range of former Cembrit brand fibre cement products will be rebranded to include the AFC name. General manager
Holcim launched its formal take on construction and demolition waste (CDW) this week with the unveiling of its ECOCycle technology platform at the BAU architecture fair in Munich. This amounts to managing the distribution, processing, grinding and recycling of CDW back into new building material products. It claims that its concrete, cement and aggregate products